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Updated Sitemap with Progressive Disclosure Design​

HOME PAGE (Lead Gen Hub)​

Primary Goal: Capture leads with minimal scrolling

Above-the-Fold Section:

  • Hero with Immediate Value
    • "Luxury Apartments on Restaurant Row - Steps from Rutgers"
    • Key differentiator: "18 Modern Units vs 200+ Unit Complexes"
    • Primary CTA: "View Available Apartments"
    • Lead capture: "Get Exclusive Updates" (Name, Email only)

Progressive Disclosure Tabs/Sections:

  1. "Why Choose Us" (Expandable)
    • Boutique living experience
    • Prime Easton Ave location
    • Modern amenities included
  2. "Perfect Location" (Click to Expand)
    • Walking distance highlights
    • Transportation convenience
    • Major employers nearby
  3. "Featured Property" (Carousel)
    • The Residence at 50 Easton Ave highlight
    • Key amenities with icons
    • "Schedule Tour" CTA

LISTINGS PAGE (Conversion Focused)​

Primary Goal: Quick property discovery with minimal scrolling

Above-the-Fold:

  • Property Hero Card
    • The Residence at 50 Easton Ave
    • Price range and key specs
    • "Check Availability" CTA

Tabbed Content Structure:

  1. "Apartments" Tab (Default)
    • Unit types with key details
    • Expandable floor plans
    • Quick inquiry forms
  2. "Amenities" Tab
    • In-unit features (washer/dryer, keyless entry, etc.)
    • Building amenities (elevator, parking)
    • Lifestyle perks expandable list
  3. "Location" Tab
    • Interactive map embed
    • Distance calculator to key destinations
    • Transportation options
  4. "Gallery" Tab
    • Photo carousel
    • Virtual tour option
    • "Schedule In-Person Tour" CTA

Sticky Sidebar:

  • Availability status
  • Quick contact form
  • Phone/chat buttons

ABOUT PAGE (Trust Building)​

Primary Goal: Build credibility without overwhelming

Above-the-Fold:

  • Company Value Prop
    • "Boutique Property Management by Reward Realty Group"
    • "18 Modern Units vs Cookie-Cutter Complexes"
    • Trust indicators (years in business, units managed)

Accordion-Style Content:

  1. "Our Story" (Expandable)
    • Local New Brunswick expertise
    • Boutique approach vs large complexes
    • Student and professional focus
  2. "Our Properties" (Expandable)
    • The Residence at 50 Easton Ave details
    • Modern design philosophy
    • Quality standards
  3. "Our Commitment" (Expandable)
    • Responsive management
    • Community building
    • Maintenance standards

Call-to-Action Section:

  • Newsletter signup
  • Property tour scheduling
  • Contact information

CONTACT PAGE (Multi-Channel Capture)​

Primary Goal: Multiple contact methods without clutter

Above-the-Fold Contact Hub:

  • Primary Contact Form
    • Name, email, phone, message
    • Property interest dropdown
    • "Send Message" CTA

Tabbed Contact Options:

  1. "Get In Touch" Tab (Default)
    • Main contact form
    • Office hours and location
    • Response time expectations
  2. "Schedule Tour" Tab
    • Calendar booking widget
    • Tour type options (virtual/in-person)
    • Contact preferences
  3. "Chat & Social" Tab
    • AI chatbot interface
    • Social media links (Facebook, Instagram)
    • WhatsApp/SMS options

Resident Portal Integration:

  • Single sign-on link
  • DoorLoop portal access
  • "Current Residents Click Here"

FAQ PAGE (Conversion Support)​

Primary Goal: Quick answers without overwhelming scrolling

Above-the-Fold:

  • Search Bar
    • "What can we help you find?"
    • Auto-suggest common questions
    • Live chat trigger

Categorized Accordion FAQs:

  1. "Application & Leasing" (Collapsed by Default)
    • Requirements and timeline
    • Application process
    • Lease terms and pricing
  2. "Apartment Features" (Collapsed)
    • In-unit amenities details
    • Parking availability and costs
    • Pet policies (if applicable)
  3. "Location & Transportation" (Collapsed)
    • Distance to Rutgers/hospitals
    • Public transportation options
    • Parking and commuting
  4. "Living at The Residence" (Collapsed)
    • Maintenance requests
    • Community policies
    • Utilities and services

Smart Lead Capture:

  • "Can't find your answer?" form at bottom
  • Chat widget activation after 30 seconds
  • Email capture for "FAQ Updates"

PROPERTY-SPECIFIC PAGE: The Residence at 50 Easton Ave​

Primary Goal: Comprehensive property info with progressive disclosure

Above-the-Fold Hero:

  • Property Showcase
    • Main hero image
    • "18 Modern Luxury Apartments on Restaurant Row"
    • Key stats: Units, location highlights
    • Primary CTA: "Check Availability"

Progressive Content Sections:

  1. "Apartment Features" (Expandable Cards)
    • Keyless entry details
    • In-unit washer & dryer
    • Modern kitchen appliances
    • Elevator and climate control
  2. "Prime Location" (Interactive Section)
    • Restaurant Row highlights
    • Walking distances to key destinations
    • Transportation convenience
    • Major employer proximity
  3. "Building Amenities" (Icon Grid)
    • Parking availability
    • Secure access
    • Modern infrastructure
    • Maintenance services
  4. "Neighborhood" (Map + Content)
    • Local restaurants (Evelyn's, Stuff Yer Face, Thomas Sweet)
    • Entertainment (State Theatre, Crossroads)
    • Healthcare facilities
    • Transportation hubs

Conversion Elements:

  • Sticky "Apply Now" button
  • Tour scheduling widget
  • Availability checker
  • Contact form with property auto-filled

Mobile-Optimized:

  • Swipeable content sections
  • Thumb-friendly buttons
  • Minimal typing required
  • One-tap calling/texting